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Posts by Carol Lee Collins

Evergreen Content

Posted on March 14, 2013 In: Content

Every blogger knows that content is the new black for 2013 and the internet is abuzz with articles on the benefits of developing a cohesive content marketing strategy.    And while every author wants to get the latest scoop or write about breaking news, more attention is being paid to what is referred to as evergreen content. What is evergreen content… Read more »

Adam Bubert, a talented young singer from Nuevo, CA has just released a “Smile”, a song that he wrote, produced and sings.  This heartfelt song about the smile of someone you love is appropriately is typical of Adam’s atypical music. Adam’s style is somewhere between blues, rock and soul and each song and each  note allows you to take the… Read more »

I love the Oscar’s, like the inauguration which I wrote about in another post; it is my Super Bowl!  I love the fashion wins and faux pas, the commentary from people with purple hair and the spectacle of the whole event. According to Deadline it was watched by over 40.3 million people, which for companies trying to promote their product… Read more »

Touch Down At the Capitol Building

Posted on January 21, 2013 In: Content

I should be finishing the section of the content guide on Linkedin, but I just can’t because today is my super bowl; today is inauguration day!  Well technically it is the 20th, but since it fell on a Sunday, the public ceremony will be today. Why is this day so significant and why do I wish ALL Americans regardless of… Read more »

1) Keep Your Posts Short and Interesting – Keep your Facebook messages less than three lines of text. Facebook posts with 80 characters or less receive 66 percent higher fan engagement, and posts that are less than 40 characters in length receive 86 percent higher engagement. Provide valuable and timely information to the readers to build a stronger relationship with… Read more »

What is Lupo Solutions Up To

Posted on January 16, 2013 In: Content

I can’t believe that half of January is here and I have not written a blog post. So to assure those who follow the posts that we are still alive and kicking, I thought I would rehash the first month of 2013. 2013 has been busy, we have been working on a variety of projects for a client in Fredericksburg,… Read more »

The Cobbler’s Children Have No Shoes

Posted on January 11, 2013 In: Content

“The cobbler’s children have no shoes” refers to the phenomena where people who are successful at doing something do not demonstrate that in their own lives.  Web designers often have ugly home pages, personal organizers have unorganized closets, carpenters have unfinished projects, internet marketing companies can’t be found online and so on. So I guess I shouldn’t be surprised that… Read more »

Scavenger Hunts: Not Just For Kids … Think about the times in your youth when you took part in a scavenger hunt and how exciting it was when you followed the clues to the next answer.   Business owners are cashing in on this renewed excitement by including Scavenger Hunts as part of their marketing strategy. Scavenger hunts are a fun… Read more »

There’s a Zebra on the Loose

Posted on November 29, 2012 In: Press

A Zebra is on the loose in Staten Island and in the world of mobile loyalty programs with ZebraReach by Zope Corporation!  Check out this video of a zebra and a pony running around Victory Boulevard in Staten Island, NY and keep an eye on ZebraReach;  geo-aware loyalty management and communication platform for small businesses that is about to set… Read more »

What the Font

Posted on November 29, 2012 In: What The Font

Have you ever looked at a web site or piece of print collateral and thought, wow, isn’t that beautiful, but not really known why.  That is the beauty of good design, you find it instantly appealing, your eye is drawn to “it” and not necessarily one component just the entire design, just “it”. I had the pleasure of working with… Read more »


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