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What is Lupo Solutions Up To

By:  | January 16th, 2013 | In: Content

I can’t believe that half of January is here and I have not written a blog post. So to assure those who follow the posts that we are still alive and kicking, I thought I would rehash the first month of 2013.

2013 has been busy, we have been working on a variety of projects for a client in Fredericksburg, VA named zebrareach developing a content and marketing style guide and I will write soon about why this is so important. This guide is now over 70 pages in length and has tips and tricks to creating elevator pitches, social media strategies, color palettes and other tips that a start up should follow. I will summarize these sections and publish them shortly. First we need to follow them ourselves (the cobbler’s children’s shoes)!

With the help of a great crew from Empower Integration Solutions, we have created a series of logos, avatars, icons and images that fit perfectly in a variety of media efforts. This too is another important step in your online branding. We will document this and yes, change our logos and images to match!

With the help of Spark Creative we have developed a simple, but funky blog site for our client and look forward to its launch this week.

We are working on creating kick butt collateral and after hours on line, pictures taken of every piece of collateral we see in stores, see online or receive in the mail,  we now have a great strategy and look forward to working with Mary Winter at Winter Advertising Agency to get our new client ready for prime time!

It is great to have such wonderful talent to partner to help clients.

We have been working with our friend Charity Prestifilippo and her wonderful organization; Charity for Charity and their yearly awards fund raiser. Helping create surveys, drum up support and writing press releases.

In the meantime, we stay busy here on Drury Lane getting lots of rest and exercise and enjoying all the wonders that mother nature bestows upon NH in the winter. We look forward to 2013 and all that it has to offer.

Happy Blogging!


Carol Lee Collins is a published author and has written articles and blogs about a variety of subjects including SEO, loyalty marketing, content marketing and small business tips.

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Lupo Solutions, LLC

23 Drury Lane, Unit 27
Nashua, NH 03064