And the Winners are …
Everybody likes FREE and that is one of the many reasons that My Starbucks Rewards always ranks in the top for Loyalty Programs. Starbucks rewards its customers for frequent patronage. One of the reasons that it is successful is that it provides instant gratification (and Americans love instant gratification) through entry level perks like a free drink on your birthday and free Wi-Fi (two hours a day). Your benefits grow the more you go to Starbucks with Gold Level members receiving a free drink a month, free refills and free coffee with a coffee bean purchase. Starbucks does a great job utilizing mobile apps that track purchases, emails and direct mail promotions.
While the messaging on the program can be a bit confusing and disjointed, this rewards program allows consumers to purchase items both in store and on line and automatically receive awards. The program is simple to understand and offers a point for every dollar spent. To sweeten the pot, they allow member’s only discounts and promotions.
If I can’t be a gold member, then I want to be part of the Emerald Club. Emeralds are a rare gem and I certainly want to be part of a “club”. National Rental Car’s Emerald Club service is considered one of the best rewards programs. Not necessarily because of the FREE stuff, but because it gives busy and frequent travels what they NEED, more time and no hassle car pick up. The Emerald Club’s speed-through service is the perk, making the sometimes unseemly process of vehicle rental seem a bit more bearable.
Kroger Rewards is another program consistently selected as a top rewards program. With a catchy slogan and constant reminders at the checkout, in emails and with quarterly pay outs this program rewards shoppers for shopping at their stores. Kroger Rewards members receive points good toward not only groceries, but gas (a brilliant marketing strategy with high gas prices). Members also receive targeted coupons, in store discounts and more. Store discounts are tagged as a gentle reminder to those who are members how special they are being treated and to those who are not as an encouragement to join. Members can quickly scan their card or offer their phone number to receive rewards.
The hotel industry has long understood the benefits of loyalty rewards programs and the field is flooded with competition. One of the reasons that Intercontinental Hotels Priority Club Rewards program is considered as one of the best is just in the shear volume of hotels that it has available to their members. There brands include Intercontinental, Holidy Inn, Crowne Plaza, Staybridge Suites and Candlewood Suites. The points are interchangeable and exchangeable, have a low entry eligibility threshold and allows consumers to earn points through other companies FTD flower purchases, USA Today, Hertz and other companies.
There are a number of other great loyalty programs all vying for your attention, loyalty and membership. Next we will post what we at Lupo Solutions feel are the worst loyalty programs and ultimately what makes a great loyalty program for your company.
Tell us what do you think.
Websites mentioned my entry.
There are no trackbacks on this entry